https://www.kapowwebdesign.com https://www.kapowwebdesign.com/fast-websites-matter Fast Websites Convert Better: Google Core Web Vitals & Site Speed What is covered in this blog: Why fast websites matter to business Google Core Web Vitals What is a good website performance score? How you can make your site fast How we can help <div data-rss-type="text"> <h1> <span> Fast Websites Convert Better </span> </h1> </div> <div data-rss-type="text"> <p> <span> <span> Google Core Web Vitals &amp; Site Speed </span> </span> </p> <p> <span> kapowwebdesign.com | (03) 8601 1124 | support@martialartsaustralia.com </span> </p> <p> <span> <br/> </span> </p> <p> <span> What is covered below: </span> <span> <br/> Why fast websites matter to business </span> </p> <p> <span> Google Core Web Vitals </span> </p> <p> <span> What is a good website performance score? </span> </p> <p> <span> How you can make your site fast </span> </p> <p> <span> How we can help </span> </p> <p> <br/> </p> </div> <div data-rss-type="text"> <p> <br/> </p> <p> <span> Fast Websites Convert Better </span> </p> <ul> <li> <span> <span> Conversions drop by 2% to 4% for every </span> </span> <span> second </span> <span> <span> it takes a website to load </span> </span> </li> <li> <span> The first five seconds of page load time have the highest impact on website conversion rates </span> </li> </ul> <p> <span> <br/> </span> </p> <p> <span> Fast Websites Provide a Better Experience for Users </span> </p> <ul> <li> <span> Users won't wait for a slow web page to load, since there are many other options available that are just a click away </span> </li> <li> <span> Web pages that don’t provide a good experience will turn off site visitors </span> </li> <li> <span> Visitors abandon sites at 10x rate when a web page goes from 2sec to 10sec load time </span> </li> </ul> <p> <span> <br/> </span> </p> <p> <span> New in 2021: </span> </p> <p> <span> Google Core Web Vitals </span> </p> <p> <span> Google’s new metrics for quickly summarizing the user experience performance of a website.  </span> </p> <p> <span> Three important metrics: </span> </p> <p> <span> Loading Speed - LCP (Largest Contentful Paint) </span> </p> <p> <span> Interactivity - FID (First Input Delay) </span> </p> <p> <span> Visual Stability - CLS (Cumulative Layout Shift) </span> </p> <p> <span> <span>  </span> </span> </p> </div> <div data-rss-type="text"> <h2> <span> User Experience Matters </span> </h2> <p> <span> Google is measuring not only performance or speed, but they’re measuring for best practices related to the entire website experience.  </span> </p> <p> <br/> </p> <p> <span> Web Vitals as a Ranking Factor </span> </p> <ul> <li> <span> Web Vitals will join the other experience metrics as a Google ranking signal in summer 2021.  </span> </li> <li> <span> <span> This is Google’s most specific performance metrics to date — </span> </span> <span> we’ve never had anything close to this level of detail related to performance.  </span> </li> <li> <span> <span> Note that this is a signal, </span> </span> <span> not the only defining ranking factor.  </span> </li> </ul> </div> <div data-rss-type="text"> <h2> <span> Measuring Site Scores </span> </h2> <p> <span> Google Page Speed Insights </span> </p> <ul> <li> <span> Measures a variety of website performance metrics </span> </li> <li> <span> Lab Data* </span> <span> <span> and </span> </span> <span> Field Data** </span> </li> </ul> <p> <span> <span> * Lab data is only an estimate. </span> </span> </p> <p> <span> <span> ** Field data looks at prior 28 days of </span> </span> <span> actual </span> <span> <span> website activity, and reports for higher-traffic sites. Field data is more accurate and more representative. </span> </span> <span> <br/> </span> </p> </div> <div data-rss-type="text"> <h2> <span> <br/> </span> <span> What is a Good Score on Pagespeed Insights? </span> </h2> <p> <span> Anything above 70 on Pagespeed Insights is a very strong score. </span> </p> <p> <span> (Fun fact: Google.com itself typically scores in the upper 60s to low 70s.) </span> </p> <p> <span> <br/> </span> </p> <h2> <span> What is a Good Score for Core Web Vitals? </span> </h2> <p> <span> <span> According to a recent study by HTTPArchive, only 20% of websites across the web score “good” on </span> </span> <span> all three </span> <span> <span> Core Web Vitals metrics on mobile devices <br/> <br/> </span> </span> </p> <p> <span> <br/> </span> </p> </div> <div data-rss-type="text"> <h2> <br/> </h2> <h2> <span> <span>  </span> Things That Can Slow Your Site Down... </span> </h2> <ul> <li> <span> Home pages with unoptimized images or unoptimized videos above the fold </span> </li> <li> <span> Third-party tracking pixels / analytics </span> </li> <li> <span> Externally hosted embeds </span> </li> <li> <span> <span> Heavy 3rd party widgets above the fold </span> </span> <span> Eg. Facebook, Map, Video, Image slider/gallery, above the fold.  </span> </li> <li> <span> Custom code at top of page </span> </li> <li> <span> Pages with multiple instances of large media objects (images, sliders, videos, etc.) </span> </li> <li> <span> Excessive font usage </span> </li> </ul> <p> <span> <br/> </span> </p> <h2> <span> What We Can Help You With </span> </h2> <ul> <li> <span> Performing a performance audit of your website </span> </li> <li> <span> Improving your website performance based on that audit </span> </li> <li> <span> Getting you results! </span> </li> </ul> </div> Wed, 19 May 2021 04:02:37 GMT https://www.kapowwebdesign.com/fast-websites-matter website,design,google,seo thumbnail main image